NEW PRODUCT LAUNCH - PRODUCT NAMES CULTURAL & LINGUISTIC CHECK

CLIENT

WORLDWIDE DIAGNOSTIC LEADER IN ANIMAL HEALTH

NATURE OF TEXT

NEW PRODUCT NAMES TO BE CHECKED FROM A CULTURAL & LINGUISTIC POINT OF VIEW IN 9 DIFFERENT MARKETS

WORDCOUNT

6

LANGUAGES

EU FRENCH, CANADIAN FRENCH, GERMAN, DUTCH, EU SPANISH, BRAZILIAN PORTUGUESE, JAPANESE, SIMPLIFIED CHINESE AND KOREAN

TIME FRAME

8 DAYS

TRANSLATION OPTION

ANIMAL HEALTH OPTION

ACHIEVEMENTS

CULTURAL & LINGUISTIC ASSESSMENT ALLOWING CLIENT TO REJECT 4 OUT OF THE 6 CANDIDATE NAMES IN THE MARKETS TESTED. BETTER FOCUS ON THE 2 REMAINING PRODUCT NAMES AND EASIER CHOICE.

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