TECHNICAL & MARKETING CONTENTS COPYWRITING: 5 MODULES TO TRAIN THE SALES FORCE OVER 8 WEEKS

CLIENT

WORLDWIDE PHARMA LEADER IN ANIMAL HEALTH

NATURE OF TEXT

COPYWRITE IN ENGLISH 5 MODULES ON EXTERNAL PARASITES TO LINE UP KNOWLEDGE OF THE SALES FORCE.

FORMAT

PPT, 1 PRESENTATION FOR EACH MODULE. TOTAL 270 SLIDES

LANGUAGES

ENGLISH

TIME FRAME

8 WEEKS

TEAM

ONE PROJECT MANAGER WITH A VETERINARY DEGREE, OUR VETERINARY COPYWRITER & ONE OF OUR TECHNICAL SUPERVISER (PREVIOUS TECHNICAL DIRECTOR OF A MAJOR PHARMA COMPANY)

ACHIEVEMENTS

THOROUGH CLIENT MATERIAL ANALYSIS WITH AT THE END EVERY SLIDE BEING REFERENCED. DESIGN OF THE MASTER SLIDE, REGISTER WELL ADAPTED TO TARGET AUDIENCE IN ORDER TO PASS KNOWLEDGE WITHOUT BEING PERCEIVED AS TOO TECHNICAL.

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